For years we have taught our children that wearing designer labels makes them cool. They think its cool because it insinuates that they are not poor and are better than the next person because they can afford it. Most people name drop their designer label as if wearing something beautiful is not enough. We can blame rappers, singers, and other celebrities, but it is the job of the parent to educate their children on consumerism. Most consumers in the black community buy things to brag. Who runs the company and benefits from their money is not taken into consideration. We have to teach the youth that supporting businesses of color creates more jobs in their communities.
Most of the top fashion houses are not run by people of color. They advertise to their demographic which does not include most people of color. Businesses advertise to people who can afford their products based on yearly income. They advertise to people who can afford to have 20 pairs of $2000 shoes versus a couple pairs. This is how businesses become and stay successful. If most of your top consumers are white, its common and accepted to use a white face to advertise to them. Have you ever seen a white model on a just for me box? These fashion houses do not want to lose customers to appease people of color. Some will even state that they don’t make clothes for black people. We have to make them see that using more women of color is a necessity and not a choice. If these businesses saw a loss in revenue from using less models of color maybe a change could happen. Exposing designers that don’t use black models and boycotting them is a step, but its not the only way for people of color.
As people of color we strive for acceptance in the white community. We want white businesses to put our black faces on them. We want white people to acknowledge our beauty and we’re going to complain until we get it. Its time to take a stance. Lets start supporting the people who support us. Lets support the designers that put more than one black model on the runway. Lets support the impeccable black designer that uses models of color. We have to take action to help people of color reach the top. We have to create job security and success in our own communities.
Instead of trying to be accepted where we are not always wanted we have to create a place for ourselves. We have to build our businesses. We can’t always force designers to use more black models so lets support the designers that do. Consumers control what makes heaps of money and what doesn’t. If we want more of our businesses to reach the level of success that white businesses do we have to support them. As consumers we create the millionaires and billionaires of the world. Being smart consumers is long overdue. It won’t be an overnight journey, but it has to be a journey we are willing to take to uplift our communities financially and emotionally. Even if you don’t stop supporting businesses that lack models of color, strive to support more owned by people of color.
We have to stop complaining that white people don’t make stuff for people of color and make them for ourselves! It is not the white man’s job to provide for the black man. If we provided for ourselves there would be more successful black businesses.
"This make up line doesn’t make foundation dark enough for me."
The usual response is making complaints to the company, meanwhile there’s a company that only makes foundation for darker skin. You’d rather force a white company to include you than to support your own. How does this make any sense?
Everyday there’s a great designer struggling to make ends meet because he receives little to no support from his community. Why aren’t our designers good enough for our money? They support us, they advertise to us, but we won’t spend our money on them. If they decided to advertise to white people we would become upset and judge them. We’d say they sold out, but aren’t the consumers selling out? We constantly cheapen our own designers. Everyone wants a discount. Did Versace give you a discount or nah? Its okay to support the people on the top. Just remember that someone supported them when they were on the bottom and thats how they reached the top. SUPPORT YOUR OWN. CREATE SUCCESS!